CAIRNCYBER ADVISORY
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Brand & logo assets

The approved artwork for Cairn Cyber Advisory Ltd, with the rules that keep it recognisable. Take what you need. No request required for factual use such as a supplier record, a conference programme or an article about the practice.

The mark

Four stones, each meeting the next along a shared contact edge. A cairn is built by whoever passed before and maintained by whoever passes next, which is closer to security architecture than anything involving shields. Nothing overlaps and nothing is balanced precariously. That is deliberate, and it is why the facets should not be redrawn.

The Cairn Cyber Advisory mark: four faceted stones stacked, the top stone in teal.
On light backgrounds
The same mark shown on the core navy background.
On the core navy

The lockup

The primary lockup places the mark to the left of a squared, left-aligned text block. Use the reversed version on anything darker than the slate midtones. The vector files carry outlined lettering, so they render correctly without the original font installed.

Cairn Cyber Advisory Ltd horizontal logo with the strapline, Clarity in cyber risk.
Primary lockup, light backgrounds
The reversed Cairn Cyber Advisory Ltd horizontal logo, white lettering on navy.
Reversed lockup, dark backgrounds

Colour

The palette is taken from the artwork rather than chosen alongside it. The two teals are the facets of the top stone; the slates are the lower stones. This website derives its entire theme from these values, which is why the deep teal exists: the highlight teal is too light to carry link text on a white background at WCAG AA.

  • Core navy

    #142D3A · --color-navy

    Dark surfaces, the social card, the ground the mark is designed for.

  • Teal highlight

    #55C4C9 · --color-teal-400

    Top stone highlight. Accent and links in dark mode.

  • Teal midtone

    #2996A4 · --color-teal-500

    Second facet of the top stone. Charts and diagrams.

  • Teal deep

    #17616E · --color-teal-700

    Accent and links in light mode, where the highlight teal would fail AA.

  • Slate highlight

    #718BAB · --color-slate-400

    Lower stone highlights. Muted UI detail.

  • Slate ink

    #1D2C38 · --color-slate-900

    Body text on light surfaces.

  • Slate line

    #E9EDF2 · --color-slate-100

    Hairlines, raised surfaces and quiet backgrounds.

Using it

Please do

  • Keep clear space around the lockup of at least the height of the top stone on every side.
  • Reproduce the lockup at 120px wide or more on screen, and 30mm or more in print. Below that, use the mark on its own.
  • Use the vector files wherever the medium supports them.
  • Place the lockup on a plain background, or on an image area quiet enough for the lettering to hold its contrast.

Please do not

  • Recolour, regenerate or redraw the stones, or restyle the facets.
  • Stretch, rotate, outline, or add effects such as shadows or glows.
  • Set the name in a different typeface, or rebuild the lockup by hand.
  • Use the mark or name in a way that implies endorsement, partnership or a client relationship that does not exist.

Downloads

Individual files. Each opens directly; use your browser's save command.

The name, mark and lockup are the property of Cairn Cyber Advisory Ltd. They may be used to refer to the practice factually. Any other use, including any use that could suggest endorsement or partnership, needs written permission, which is usually a short email to hello@cairncyberadvisory.co.uk.